The hotel and hospitality industry is constantly changing. Guests continue to expect greater levels of modernity, sustainability and comfort and are looking for a particularly unique experience. Whether its a boutique hotel or a large hospitality chain, the design of the building is key to staying competitive and ensuring guest satisfaction!
Here at AWL, our architectural practice in Dublin specialises in hotel design. We are particularly interested in balancing functionality with aesthetics, all while considering the green aspects of new commercial builds.

Why Architectural Design is Essential for Hotels & Hospitality
We truly believe that the success of any commercial build starts with impeccable architectural design. This is true for luxury accommodation, a trendy urban retreat or a functional business hotel. Architectural choices will impact guest satisfaction and profitability.
- Travellers expect modern amenities, smart room technology and eco-friendly design. A well-planned hotel needs to meet and exceed these expectations!
- A carefully designed new-build hotel will set the property apart from competitors, attract the target customer and give them a memorable experience.
- With the right design, we can maximise space, improve operations and cater to the guests expectations.
- Energy-efficient insulation, lighting and water systems will reduce overall costs whilst supporting green hospitality initiatives.
- The hospitality sector is growing. Staying ahead of design and sustainability trends will help attract and retain guests in an increasingly competitive market.

New Build vs Renovation
The decision between refurbishing an existing space or opting for a new build is an important one for hoteliers to consider. Whilst renovation offers its own advantages, construction from the ground-up ensures:
- Flexibility in design with no layout limitations imposed by pre-existing structures.
- Improved sustainability.
- Stronger brand identity with unique spaces tailored to the overall vision.
The Murphy Hotel & Gallery | A Case Study
One of AWL’s latest hotel constructions in Ireland, the Murphy Hotel & Gallery, is a great example of a successful commercial build in action.
- The hotel will feature 28 modern rooms with updated amenities to suit both business and leisure guests.
- Our architectural designs incorporated green roofs and sustainable materials.
- The project includes a contemporary art gallery space that will showcase Dublin’s fantastic artistic spirit.
The AWL team designed this new-build hotel to combine contemporary upgrades with sustainable innovation, and we can’t wait to showcase the final results!

Work With AWL on Your Next Project
If you’re considering building a hotel or hospitality space, Architects Workshop Ltd provides a turn-key service from concept to completion. Boutique guesthouse or full-scale hotel, we offer tailored design solutions and sustainable planning to bring your vision to life.
Looking For A Commercial Architect?
If you’re looking for an architect to kickstart your commercial build, our team is here to help. Simply get in touch today!